Viral Marketing – in simple words – is referred as “word-of-mouth” marketing. It has been defined as “any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.”

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.

Viral marketing services from SEO Power solely concentrate on strengthening the image of your brand or services. A strategic planning coupled with good concept can generate tremendous return on investment for any brand or services.

SEO Power's Expertise in Viral Marketing

SEO Power is recognised as the experts in online viral marketing for major brands. We have helped many clients to take advantage of the brand-building benefits of online viral marketing.

We have successfully completed over 50 online projects, including branding campaigns and tactical promotions.

Since 2001, we have specialised in online viral and email marketing for major brands.

We are now recognised as the leading practitioners in the online viral and email marketing arena. Our expertise is sought not only by forward-thinking brands wishing to extend their brand-building activity, but also by Press the world over who quote our opinions and thoughts relating to online viral and email marketing.